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Client

WeWork, a coworking/office space

Sector

real estate

Challenge

Create an online platform to connect WeWork members with NGO's and each other.

My role

Research, wireframing interface design micro-interactions, presentation

"A place where we’re redefining success measured by personal fulfillment, not just the bottom line. Community is our catalyst.”​

THE CLIENT

Background

 

WeWork designs and builds physical and virtual shared spaces and office services for entrepreneurs and companies. The company has grown exponentially in the past eight years, now encompassing 24 countries and hundreds of locations, with currently nine locations in Chicago.

 

During this project, Designation was located in the State street location. Currently Desigation has merged with the New York coding school Flatiron and WeWork.​ 

THE CHALLENGE

A community

platform

WeWork is developing an internal facing platform to help their (new) members find interesting volunteer events and foster community by connecting them with non-profits and other WeWork members.

This project was necessary because WeWork Chicago managers believed it was time to broaden the idea of community within WeWork and connect members with local non-profit organizations. 

Our challenge was the evaluation of the UX research; all assets and artifacts, including the annotated wireframes that represent the MVP solution for the goals of WeWork tenant businesses, individuals, and social cause-related organizations, specific to how they choose to give their time and funds.

We researched the competitors and associated businesses that may be in the same space as WeWork’s product. From this research we formed our creative explorations from moodboards to style tiles to high fidelity wireframes to working prototype. We performed usability testing and iterated through this user feedback to arrive at the most compelling execution.

My role

I was part of a UI team of three UI designers at Designation, responsible for designing the user interface for the new volunteering platform. 

The duration of the project was four weeks and we worked together as a team in person. We conducted four user tests, synthesized research results and presented the results as a team. 

Teamwork

Sprint presentations

research synthesis

competitive analysis

Individual work

wireframes

moodboards

style tiles

final prototype

logo design

micro-interactions

RESEARCH

Approach

Understanding brand vision and goals

Understanding the user

Evaluate and change existing prototype

Logo design

User testing 

Mid fidelity wireframes

Iterating

design exploration and High fidelity prototype

Logo design

Moodboards and style tiles

Direction 1

Direction 2

Direction 3

chosen direction

 

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Design system: style guide

 
 
 

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